Miami, FL
Elena Vargas
Founder · Retail & E-commerce
I build small brands into durable shops — product, storefront, and operations that scale.
About
Shops that feel human
From first SKU to fulfillment routines, I focus on conversion, margin, and customer trust.
Skills
Capabilities
- Shopify
- Merchandising
- Email CRM
- Ops
Experience
Career
Founder
Jan 2019 — PresentCasa Sol Goods
Grew a home-goods brand from pop-ups to national DTC.
Projects
Selected work
Product work shaped by clarity, craft, and outcomes.
Pop-up Playbook
Retail kit for weekend markets.
Retail
Loyalty Loop
Email flows that lifted repeat purchase 18%.
CRM
Bundle Builder
Product bundling UX for average order value.
UX
Fulfillment Map
Warehouse SOPs for peak season.
Ops
Wholesale Portal
B2B ordering for boutique partners.
B2B
Services
How I can help
Store setup
Launch-ready Shopify themes and catalog structure.
Growth marketing
Email and social systems that compound.
Ops playbooks
Fulfillment and inventory routines that scale.
Education
Studies
B.B.A. · Marketing
University of Miami
Jan 2011 — Jan 2015
Testimonials
What clients say
“Elena’s wholesale portal made partnering effortless.”
“Peak season stopped feeling chaotic after her playbooks landed.”
Contact
Let’s work together
Tell me about your project — I usually reply within one business day.